FROM MM AWARD

MM Award 2022: talk with Marco Magalini, President of the Jury

MM Award is the International creative award curated by the creative consultancy agency MM Company to honour and promote the best creatives and companies/studios/collectives in the fields of fashion, product & interior design, encouraging their connection with operators, media and companies. Read the talk with Marco Magalini, President of the Jury. Visit MM Award website >

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I am @magalinimarco, co-founder and creative director of the creative consultancy agency MM Company, promoter and curator of the MM Award. At MM Company we created the MM Award project to honour and promote the best creatives and companies/studios/collectives in the fields of fashion, product & interior design. A project that brings value by connecting creatives with our network.

At the beginning, 2017, MM Award was born as a special project to award young footwear designers from the International Footwear & Leather Show in Bogotá (Colombia). Then, since the 2021 edition, thanks to a growing interest in the project, we turned it into an International creative award on an annual cadence.

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Ph. Arnaldo Abba
What is the relationship between MM Award and MM Company?

At MM Company we support brands with our creative consultancy that creates and connects every aspect of the brand experience: branding and graphics, communication and design. We work for relevant companies in the fields of product and interior design (cc-tapis, Etel, Henge, Natuzzi, Luxury Living, Sitia, Black Tie, Tubes…) and fashion design (Micam, Prada Group, Jacob Cohen, Fragiacomo…). Click here to discover more about MM Company >

In these years we have created a valuable network, including architects, designers and interior designers; Italian and international design, fashion and lifestyle companies; newspapers, blogs and influencers; contractors; fashion and design shops, distributors and e-commerce; private fashion and design lovers. A community of people who, like us, are interested in discovering and collaborating with new talents. Want to join? Register now at Webquarters >

Why should I apply to MM Award?

Whether you are a student, a professional or part of a company/studio/collective, MM Award is a unique opportunity to stand out, add an important recognition to your professional career and receive a communication support of great value.

We will give visibility to the winning projects on www.mmaward.eu and on all our communication channels, we will send a collective digital communication (newsletter) and all winners will receive a certificate of merit.

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The first place winners in each category (Gold) will also receive a precious Trophy, made by an important Made in Italy design company, and will be dedicated to them a press kit for Italian and international journalists by our press office which will also include the winners of the special mentions.

Who will select the winners?

The projects will be evaluated by a Jury of experts, prestigious professionals in the fields of fashion, product & interior design. Participating in MM Award – International creative award is therefore a unique opportunity to get to know them and get in touch with them. We will soon reveal their names! In the meantime, click here to go on the website and discover the prestigious jurors of the previous edition.

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Which are the thematic categories?

There are 3 thematic categories: Fashion Design, Product Design & Interior Design.

The following types of projects are accepted: concept projects, thesis projects or submitted as a school/university exam, self-produced projects and projects commissioned by a client that have entered into production and have been manufactured. Realistic sketches and/or renderings and/or still life photos and/or model/in context photos and/or line sheets and/or technical drawings and/or working drawings and/or 3D are allowed for project presentation. You can also apply for more than one project, taking advantage of special reductions.

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Which special mentions are there?

For the 2022 edition, MM Award – International creative award reserves 2 special mentions: “MADE IN ITALY IS”, dedicated to the “Companies/studios/collectives” contestant category, to enhance the project that will best represent the Made in Italy and “BEST INNOVATOR IS”, dedicated to all types of contestants, to honour the project that will best stand out for innovation. Click here to read the article dedicated to special mentions >

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Who can apply?

We have included 3 types of contestants: STUDENTS from 20 to 30 years of age; PROFESSIONALS (freelancers or employees) from 20 to 40 years of age; COMPANIES/STUDIOS/COLLECTIVES (projects submitted as a group fall into this category) founded for a maximum of 10 years, with no age limit for the team members.

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How do you apply?

The application procedure, exclusively online at www.mmaward.eu, is already open. It consists of 4 simple steps: Payment of participation fee (we have foreseen 4 time bands with increasing fee); Compilation of personal data; Uploading of materials related to each submitted project (afterwards, within 30/04/22, in your reserved area); Announcement of winners  (May 2022).

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But before all that, I suggest you go to www.mmaward.eu and download the complete Rules&Regulations. I anticipate that, in order to download the Rules&Regulations, you will be asked to register on the MM Company Webquarters, the agency’s digital platform. This registration is necessary, as it will allow us to send you communications, and is totally independent from the MM Award application process.

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I look forward to seeing you on www.mmaward.eu for more information, download the Rules&Regulations and carry out the application process! To take advantage of the best conditions, start the application process now. I remind you that you will have time until 30/04/22 to upload the materials in your reserved area.

Last recommendation: don’t forget: follow @mmaward_official on Instagram!

Marco Magalini graduated in Diplomacy and International Relations at the University of Trieste, Gorizia branch, with a thesis on International Law on the International Legal Protection of the Brand “Made in Italy”. After the degree, he moves to Milan where he attends the master in Luxury goods communication and brand management at the Accademia del Lusso, dealing with a thesis on the importance of the Brand experience for the Made in Italy luxury brands. After the master, he becomes a journalist and starts writing for some magazines such as Modaonline, Fashion Illustrated, Urban, The Lifestyle Journal, and was the art director of Designspeaking, an online magazine dedicated to talents in the world of design. In 2014 he published his first book “Moda. The new made in Italy”, with a foreword by Renzo Rosso (founder of Diesel, part of the OTB group), which tells the stories of 12 new generation fashion talents. In the same year he is entrusted, as a teacher, the course of Made in Italy & Luxury Goods System at Accademia del Lusso in Milan and participates as a speaker at various conferences on topics related to the Made in Italy. In 2015 founds together with Manuel Barbieri MM Company, a creative consulting agency.

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