Creativity is not just talent, it’s a rational and dedicated way of operating. MM Company deals with the creative direction of the brands (complete creative direction or digital creative direction) and recognizes creativity as the true added value of a company. A strategic key factor, beyond simple beauty, able to transform original ideas in successful projects through a working method perfected over time and a kaleidoscopic vision of contemporary society.
Coachella – ysl land
MM Company is the creative consultancy agency specialising in the brand experience: building an imaginary around a brand, mainly fashion and furniture, and making it live on in every activity of the company. A catalogue, a product, a packaging, a shop, an event, a communication project. Everything is brand: people choose a brand, even before a product.
As the matter of fact, creating beautiful and well-made objects is nowadays no longer sufficient.
In order to sucessfully achieve the market, a special frame must be created. It should perfectly fit with the context it’s conceived for, yet be flexible enough to also work in different surrounding scenarios. An effective creative direction is therefore crucial to best present the products of a company, while enhancing the spirit of the brand by creating a unique, unforgettable and desirable universe around its activities. A creative director must work on original and always-updated codes and languages, methodically opening up to the complexity of a fluid and multifaceted world.
As creative directors of a brand, we use method, creativity, technique and organisation to steer the company towards the improvement of the entire process of brand consolidation on the market, strengthening its identity and positioning throughout its activities and expressions.