POSTCARDS

Caleido postcard of Beppe Brancato photographer

issue #08: starring objects

Caleido tells the Travel diary of Beppe Brancato, interior photographer. Welcome to Caleido, an inspirational diary, that narrates many stories: about creative people, trends, travels, objects. / Read the Editor’s letter here

Diary of: @beppebrancato_studio

Ph. Beppe Brancato
Ph. Beppe Brancato
Ph. Beppe Brancato

Ph. Beppe Brancato

1. What a photographer takes with his/her shots is a mental journey… towards a place, a person or an object. Do you remember a particular object, or a series of objects, that you decided to photograph? What is the memory attached to this shot? If you were to give this shot a title, what would it be?

Objects have always had an intrinsic charm because they carry with them stories, narrations, periods of time, projects and souls above all. In an old Sicilian oil mill I found objects with contemporary shapes but with a highly rétro-taste, of a sweaty and intense experience, of a current beauty and a deep materiality. “The poetry of material things”. This is what I thought when I saw those objects and, above all, touched them. They’ve changed over the years but their aesthetics remain unchanged.

Ph. Beppe Brancato
Ph. Beppe Brancato
2. Let’s think about a trip you take in your heart, and imagine that you have to send a postcard showcasing an object (rather than a typical landscape). What journey would that be? What object would be printed on the postcard? Why is that the object?

I am a great believer in the “power” of objects belonging to places… When I can, I always try to take something with me that belongs to a place that has belonged to me, even if only for a short time. Living in a place also means being able to absorb as much as possible, even through objects or elements. In Vietnam, a few years ago, I found a family specialised in pottery making, who made bowls and cups by hand, all irregular, all unique. I associate that journey with flavours, with hands tasting flavours mixed with cultures… For this reason, that bowl reminds me of all that.

Ph. Beppe Brancato
Ph. Beppe Brancato
Ph. Beppe Brancato
3. Who would you send it to? What message would you write?

I would send this postcard to my son and tell him never to stop at sight alone, but to associate sight with a deep harmony of senses. I would tell him to explore, touch, look for the beauty in the real, in the uniqueness that even a handmade object can give. To never be superficial, but to go beyond schemes, trends, to take advantage of the beauty of what is unique, maintaining the fragility that this entails, but the power that this encloses, as in the case of a “simple” bowl.

Ph. Beppe Brancato
Ph. Beppe Brancato
Ph. Beppe Brancato
Ph. Beppe Brancato
Beppe Brancato
Beppe Brancato’s personality traits, paired with his multidisciplinary perspective and inexhaustible curiosity, spell a professional trajectory with notable worldwide collaborations, in the design sector and not only. Brancato’s work epitomizes a synergy between technique and emotion, where every subject, and every object, is captured from myriad points of view, demonstrating his mastery in making real the unreal and constructed.His photos explore concepts and compositional perspectives, translating the interior and exterior realm in a uniquely attractive and engaging manner, where the components harmoniously co-exist and relate to each other.  For Brancato, imperfections are synonyms of reality, and beauty is not a conventional notion but rather a mystery to unravel and decode. Light, and shadow, protagonists in his work, enliven and elevate his subjects while generating new visions and creating new worlds.

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